The ask of this project was to find a way to expand GMC's footprint around fantasy football as part of there feature sponsorship of NFL football. Additionally we were challenged to capitalize on GMC's new partnership with Jimmy Kimmel Live. Our team concepted and pitched the idea of a "celebrity" fantasy league, hosted by the Jimmy Kimmel Live show, where the viewer could follow each week and choose which team celebrity team would win their matchups. Once sold to our clients and then to Jimmy Kimmel, we worked with JKL and his production company to produce 10 different episodes that ran over the course of the NFL season.

The result was a very engaging form of content that crossed both digital and broadcast formats, engaging consumers and driving brand awareness of the partnerships that GMC had with the NFL and JKL. Consumers also got a chance to win exclusive prizes and interact on social platforms with the celebrities themselves.